open-source ad serving options

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Permalink Reply by John on February 7, 2009 at 9:03pm

I would also like to learn more about the three ads platforms.
It seems that OpenX are well-known, and the other two are not so widely used.

I actually would like to build AdSense-like system. Which one shall I use? Thanks!

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Permalink Reply by RIchard Perkins on August 7, 2009 at 11:21am

I am using OpenX right now on my main project. I just downloaded Oasis to give it a try and I had not heard of Ad Sapient until this post.

I plan on trying all three. The thing I found with OpenX is you better be technical. I am still figuring how to do a easy direct selection and get code that is traffic exchange friendly to generate. The random number thing is annoying too. It seems the system should be able to generate a random number instead of having to insert it yourself. I am using it for ad tracking now and am thinking of exploring the Marketplace functionality. I am an avid TE'er (Traffic Exchanger) so I generate thousands of hits a week to my site and want to start offering some real estate.

I will install Oasis on my local Apache server and see how it looks. I am also going to check out AdSapient. I will report back here on my findings. I am by no means an expert but I will give you my opinion from a real person point of view.

If I forget someone bump this and remind me!

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